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What is the role of acoustics in any audio-video environment?

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Have you ever been on a conference call with a colleague or client and the sound quality became unbearable? Often, the problem is not the equipment itself, but actually the acoustics of the room, which causes uncomfortable and distracting echoes. It may seem self-evident that acoustics should be considered part of every AV installation , but unfortunately, it is often overlooked and the equipment is instead blamed for poor audio. Sometimes speech intelligibility is often so poor that much of the conversation is misheard or missed entirely, leaving attendees frustrated. So what is acoustics? Acoustics is a term used to describe the characteristics that determine a room's ability to reflect sound waves and produce a distinct auditory sound. It also refers to the science of sound, which deals with the production, effects, control, transmission, and reception of sound. Room acoustics When you produce sound in a room, you hear the reflection of sound waves bouncing off the walls, floor,